With the growth of fitness centers in office/multifamily buildings and retail businesses, people have more options to work out without having to pay a monthly membership, and it appears to be hurting the traditional sports club model. The recently closed Washington Sports Club at 1345 F St. In 2016, they rose 11% over the previous year to nearly $46B, according to The NPD Group. It may be too soon to tell how much the wellness business has increased sales - or if it has. In SoHo, Nike customers can test a pair of sneakers on the in-store basketball court, a football field or a treadmill. Adidas opened its Runbase store in Berlin last year, which includes training facilities and a health-focused restaurant. Saks’ New York flagship has devoted an entire floor to the 16K SF wellness sanctuary that opened in May and offers fitness classes, a salt chamber and meditation alongside other merchandise.įitness retailers have leaned into the trend too. Now bix-box retailers like Bloomingdale's, Saks Fifth and Urban Outfitters are offering in-store fitness classes to draw customers. Penney positioned themselves as destinations through photo studios and beauty salons. Retailers are muscling in on fitness centers, too.īefore the wellness trend gained momentum in the workplace, department stores like Sears and J.C. Saks Wellery - Image courtesy of Justin Bridges Photography “They’re essentially outperforming and achieving higher occupancy rates faster than the buildings that skimped a little bit.”Ī Saks Wellery fitness area inside the department store. “It appears there is a certain amount of a performance gap between buildings that are allocating more space to the gyms,” Carroll said. Perry Brokerage Director of Intelligence Brendan Carroll said he sees a direct correlation between multifamily developers putting in extra effort to build competitive fitness centers and people wanting to live in those buildings. "It's taking away money from gyms like Equinox because the trainers are going against the grain and training right at the luxury residential property," Saunders said. He said he has seen residents pull the trainers from their old gyms, who work on an independent contractor basis, to come train them at the apartment building gyms. "This property has everything you need so it makes no sense to go have a gym membership with Boston Sports Club or Equinox," Saunders said. The 3,500 SF fitness center includes a wide range of new machines and studio space for yoga and classes. Saunders consulted on the gym for The Kensington, a 387-unit apartment building in Boston that delivered in 2013. Evolve Fit founder Corey Saunders, who consults on the fitness centers for some of the largest multifamily projects in Boston, said the apartment boom the city is experiencing has led developers to focus more on expansive fitness offerings. The same shift is happening in multifamily buildings. The 3,500 SF gym at Boston's The Kensington apartments.
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